UTEC presents billboard that produces drinking water from air humidity

A billboard that produces drinking water? Yes. And this is possible thanks to ingenuity in action, a slogan encompassed in the advertising campaign that Universidad de Ingeniería & Tecnología (UTEC) has launched to promote its admissions process commencing on March 3rd, 2013. This unique and innovative advertising concept covers the invention of the first billboard that autonomously produces drinking water from air humidity.“This advertising billboard reflects the university’s educational approach, which is to develop our students’ ingenuity and talent through practice-based learning. The objective is to awaken a vocation for studying engineering by making it attractive to young people and preparing them to become senior professionals who apply science, technology and innovation for the benefit of Peru’s sustainable development”, explained Jessica Ruas Quartara, UTEC Marketing Director.The advertising campaign was assigned to the Mayo DraftFCB advertising agency. “The central concept of the creative campaign is “Ingenuity in Action” and it focuses on demonstrating how behind everything that surrounds us, inventions large or small, there are engineers who were able to create solutions to problems by applying their “ingenuity” and making a contribution to society”, said Humberto Polar - Creative Regional Vice President of Mayo DraftFCB.The billboard is located at Km 89.5 of the South Pan American Highway and is made of five machines, which, through a special electronic system, convert environmental humidity into water, which ultimately flows into a pipe at the base of the billboard. The billboard itself will be available for viewing all summer and during that period it will produce a total of 96 liters of water per day for use by the neighboring community or summer vacationers who might want access to drinking water.